Digital signage across the whole store

For IKEA in Zagreb we designed, installed, and configured a digital signage system across the whole store. It began in the restaurant and the Swedish bistro, and the same solution now covers the retail floor as well, so the screens follow the customer from the entrance to the checkout.

The system is built on professional NEC MultiSync Large Format Displays in 43 and 55 inch sizes, rated for continuous operation in demanding conditions. The screens are mounted in both landscape and portrait orientation, adapted to each position, from menu boards above the serving line to promotional placements beside the displayed products.

Content playback at every location runs on BrightSign XD235 Enterprise 4K players, managed centrally through the BSN.cloud platform. The same workflow applies across the entire store: menus, prices, and promotional material are updated from a single place, in every zone at once, with no need to touch the screens themselves.

The delivery covered system configuration, screen installation, and staff training for managing content independently. The solution is stable and scalable, and new screens can be added without changing the way it is run.